At Zenelle Hair & Beauty in Bray, we believe that haircare is more than just style — it’s about confidence, wellbeing, and self-expression.
That’s why we proudly use Alter Ego Italy, a professional haircare and colour brand trusted by salons worldwide. Our choice reflects our commitment to luxury hair treatments, healthy hair, and vibrant colour results for every client.
A family-owned brand with shared values.
Much like Zenelle, Alter Ego Italy is a family-owned brand rooted in passion, integrity, and excellence. Founded in Italy, Alter Ego combines professional expertise with high-quality formulations, ensuring every client receives care that goes beyond appearance.
This shared purpose aligns perfectly with Zenelle’s mission: to deliver exceptional salon experiences with heart, care, and attention to detail.
More than just hair colour, but haircare.
Alter Ego Italy offers advanced, nourishing formulations designed to protect, strengthen, and revitalise hair while delivering long-lasting, vibrant colour. From subtle highlights to bold transformations, our team crafts personalised hair colour experiences that enhance both beauty and hair health.
At Zenelle, we believe your hair should never have to compromise between luxurious style and wellbeing.
Why Alter Ego Italy belongs at Zenelle?
We chose Alter Ego because it mirrors Zenelle’s core values of care, sustainability, and professional excellence. Every product is gentle yet effective, formulated with botanical ingredients, and designed to respect the hair’s natural balance. This allows us to provide luxury hair treatments, colour services, and professional haircare that consistently deliver stunning results.
Like Zenelle, Alter Ego is built on relationships – between professionals and clients, salons and suppliers, families and communities. That human touch is what makes this brand the perfect fit for our salon.
Haircare with heart at Zenelle.
At Zenelle, we never settle for ordinary. Our clients deserve:
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Vibrant, long-lasting hair colour
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Luxurious, protective treatments
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A personalised salon experience that prioritises wellbeing
With Alter Ego Italy, we deliver all of this and more. It’s more than hair colour — it’s professional care, confidence, and luxury, all in one experience.
Book your next hair colour or hair treatment in Bray at Zenelle and experience the luxury, care, and expertise that makes every visit exceptional.